Source: https://fintech.ph/listing/cebuana-lhuillier

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# Cebuana Lhuillier

Philippine pawnshop, remittance and microfinancial services

[Remittances](https://fintech.ph/category/remittances) [Lending](https://fintech.ph/category/lending) [Financial Inclusion](https://fintech.ph/category/financial-inclusion)

[Visit website](https://cebuanalhuillier.com/)

- **Founded**: 1987
- **Headquarters**: Makati City, Philippines
- **Stage**: Private
- **Licences**: 3. BSP, IC

## Overview

Cebuana Lhuillier is one of the Philippines' largest microfinancial services providers, operated by PJ Lhuillier, Inc. Under the trade name adopted in 1987 (with roots in the Lhuillier family's Agencia Cebuana pawnshops), it offers pawnbroking, domestic and international money remittance (Pera Padala), microinsurance, micro-loans, micro-savings, bills payment, money changing and e-loading. It serves over 30 million clients through a nationwide network of 2,500+ branches and is part of the PJ Lhuillier Group of Companies.

### Mission

To provide accessible financial services to every Filipino family.

### Products

- Pawning
- Pera Padala (Remittance)
- Microinsurance
- Micro-savings
- Bills Payment
- Money Changer

### Serves

Consumers OFWs Unbanked Rural communities

## Funding and ownership

Stage

Private

Parent organisation: PJ Lhuillier, Inc. (PJ Lhuillier Group)

### Investors and shareholders

PJ Lhuillier Group of Companies (privately held)

## People

- Henry Léon Lhuillier founder, Agencia Cebuana
- Philippe Jones Lhuillier built modern business; Chairman

## Licences and certifications

- [BSP-registered pawnshop & money service business](https://fintech.ph/licence/remittance-companies) [Check: BSP directory of banks and financial institutions](https://www.bsp.gov.ph/SitePages/FinancialStability/DirBanksFIList.aspx)
- Cebuana Lhuillier Rural Bank — BSP rural bank license [Check: BSP directory of banks and financial institutions](https://www.bsp.gov.ph/SitePages/FinancialStability/DirBanksFIList.aspx)
- Microinsurance via Insurance Commission

## Awards and recognition

- Asia CEO Awards — CEO of the Year (Jean Henri Lhuillier, 2025)
- Asian Banking & Finance — Rural/Cooperative Bank of the Year, Philippines (2024)

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## Contact and links

[cebuanalhuillier.com](https://cebuanalhuillier.com/)

- [x](https://x.com/kaCebuana)
- [tiktok](https://www.tiktok.com/@cebuanalhuillier)
- [youtube](https://www.youtube.com/user/cebuanalhuillier)
- [facebook](https://www.facebook.com/cebuanalhuillierpawnshop)
- [linkedin](https://www.linkedin.com/company/pj-lhuillier-group-of-companies)
- [instagram](https://www.instagram.com/cebuanalhuillier/)

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From fintech.ph, an independent directory of fintech companies in the Philippines, as of October 27, 2026. Please link to https://fintech.ph/listing/cebuana-lhuillier when citing this page.