Source: https://fintech.ph/listing/etiqa-philippines

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# Etiqa Philippines

Humanizing Insurance

[Insurance](https://fintech.ph/category/insurance) [Financial Inclusion](https://fintech.ph/category/financial-inclusion)

[Visit website](https://www.etiqa.com.ph/)

- **Founded**: 1958
- **Headquarters**: Makati City
- **Stage**: Private
- **Licences**: 1. IC

## Overview

Etiqa Philippines (Etiqa Life and General Assurance Philippines, Inc.) is a composite life and general insurer and the Philippine arm of Malaysia's Etiqa, part of the Maybank group. Known for a digital-first, insurtech-driven approach, it distributes affordable embedded micro-insurance through GCash (GInsure phone protection), Shopee and Lazada via a partnership with insurtech Igloo — generating roughly 7 million gadget-protection policies on Shopee in 2022. Products span life, health, gadget, travel, motor and group insurance. Formerly AsianLife (founded 1958), it was acquired by Maybank in 2015 and rebranded Etiqa in 2019.

### Products

- GInsure phone protection (GCash)
- Gadget/screen protection (Shopee)
- Life insurance
- Health insurance
- Travel insurance
- Motor insurance

### Serves

Consumers Partner platforms

## Funding and ownership

Stage

Private

Parent organisation: Maybank Ageas Holdings (via Etiqa International Holdings; Maybank group)

## People

- Anthony Lou Bernabe President & CEO

## Licences and certifications

- [Insurance Commission (IC) Certificate of Authority — composite life & non-life insurer](https://fintech.ph/licence/insurance)
- Insurance Commission (IC)-regulated Certification
- Member, Maybank group Certification

## Awards and recognition

- Best Insuretech Initiative in the Philippines — International Finance Awards 2022

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## Contact and links

[etiqa.com.ph](https://www.etiqa.com.ph/)

- [facebook](https://www.facebook.com/etiqaphilippines/)
- [linkedin](https://www.linkedin.com/company/etiqaphilippines)
- [instagram](https://www.instagram.com/etiqaphilippines/)

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[More in Insurance](https://fintech.ph/category/insurance)

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From fintech.ph, an independent directory of fintech companies in the Philippines, as of October 27, 2026. Please link to https://fintech.ph/listing/etiqa-philippines when citing this page.